We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
Methods and Reflections. What we practise, question, refine and share.
Parliament Has Lost Its Grip on the Future
In a Børsen opinion piece, Kresten Schultz Jørgensen argues that while Denmark's political system continues to produce reforms at pace, it is becoming less capable of addressing the long-term challenges that will define the future. Issues such as climate transition, artificial intelligence, cybersecurity and critical infrastructure demand knowledge and implementation capacity that extend far beyond the walls of Parliament. Rather than calling for greater corporate influence, the article argues for a stronger collaboration between policymakers, businesses, researchers and civil society in developing the knowledge on which future legislation depends. The ambition is not to shift democratic authority, but to strengthen political decision-making through broader expertise and shared responsibility.
Leadership’s Most Important Task Is to Protect the Core Mission
In a Børsen opinion piece, DanPilot CEO Janni Torp Kjærgaard and Kresten Schultz Jørgensen argue that the greatest challenge facing modern organizations is no longer a lack of governance, but an excess of it. As processes, reporting requirements and compliance frameworks multiply, organizations risk losing sight of the very purpose they exist to serve. The article argues that effective leadership is about protecting the core mission by ensuring that structures remain in service of the task and not the other way around. Leadership is less about organizational models than about creating coherence around a shared purpose and enabling professional judgement to flourish.
Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
Episode 2: Alle vil tage kontrollen tilbage
Episode 2: Alle vil tage kontrollen tilbage
Episode 1: Kort og terræn
Episode 1: Kort og terræn
Podcast Launch: Tom & Kresten
We have launched the podcast Tom & Kresten – a new conversational space about a world in flux, leadership under pressure, and the growing sense that the terrain is beginning to move faster than the maps designed to navigate it.
Together with Tom Bue – a seasoned radio and media personality from Northern Jutland and a long-time observer of people, power, and media dynamics – Kresten Schultz Jørgensen explores the shifts currently shaping public discourse, institutions, and organisations.
The conversations revolve around geopolitics, technology, narratives, legitimacy, leadership, and media. But also about doubt, judgement, and the art of finding orientation while the world order improvises in real time.
The format is intentionally more clubhouse than channel. An intellectual sanctuary for people who may not lack information – but perhaps miss perspective, direction, and meaningful conversations without PowerPoint and panic.
And yes: there are quizzes. There are tangents. There is seriousness. And, occasionally, a surprising amount of Northern Jutland woven into it all.
The podcast is now available on Spotify and Apple Podcasts.
Latest perspectives
Case Interview – Resilience as Direction
A reflection on narrative as a leadership tool under pressure: In our conversation with Mette Kaagaard, CEO of Microsoft Denmark & Iceland, it becomes clear that a strategic narrative is not about branding, but about responsibility. In a time marked by cyber threats, geopolitics, and AI, concepts like resilience and digital sovereignty turn into concrete principles for action. The narrative is not layered on top of strategy – it defines mandate, priorities, and limits. When complexity intensifies, narrative is no longer decoration. It is direction.
When infrastructure becomes a societal dependency
Critical infrastructure used to be relatively easy to identify: power grids, ports, railways, telecommunications. Today, the picture is more complex. As geopolitical tension, digitalisation and increasingly dense supply chains reshape our societies, criticality is moving from assets to dependencies. This Perspective explores what that shift means for business – and why resilience is becoming a question of leadership, not simply security.
When Government Stops Governing Alone
We still tend to think of politics as something governments produce and others seek to influence. Increasingly, neither assumption holds. Public policy is becoming a shared endeavour between democratic institutions, businesses, researchers and civil society – not because governments have become weaker, but because society has become more complex. This Perspective explores what that shift means for Public Affairs, democratic legitimacy and the way modern societies govern themselves.
Projects
.webp)
Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
Buzzing
Featured podcasts
Portrait of Kresten Schultz-Jørgensen
Communication in its purest form means community - and in the latest episode of the podcast Design Kan with Kresten Schultz Jørgensen, focus is on particularly that concept. Kresten Schultz Jørgensen is a writer, adviser and communications expert. With over 30 years of experience in politics, business development and strategic communication, we talk about the common thread in his career, which spans far and wide. It's about communication and conversation. About gathering its stakeholders in a community in the conversation. Regardless of whether it is as marketing director at Det Kongelige Teater or as founder of the PR company LEAD Agency and the consulting company Oxymoron.
Portrait of Kresten Schultz-Jørgensen
Does Voice Still Have a Place in the Digital Age?
In days past, when all communication was purely analog, one had to physically stand up and speak out to be heard by a larger audience. Those days are over. Now, we sit behind individual screens to communicate and debate, mostly through brief texts because speed is of the essence. And when it comes to expressing emotions, we often resort to emojis, as language alone doesn't seem to suffice anymore.
Does Voice Still Have a Place in the Digital Age?
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
