Exploring Our Media Presence
A collection of insights and perspectives shaping the future.
A Risky Bet: Rebranding to Lauritz.com
Reverting to the Lauritz.com name might bring brand recognition, but it’s a double-edged sword, warns Kresten Schultz Jørgensen.
Reimagining Growth: SJ&K’s Future Vision
Kresten Schultz-Jørgensen is challenging conventional ideas of growth at SJ&K. Instead of chasing numbers, the focus is on qualitative growth through select projects, professional curiosity, and innovation.
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.
Interview with Carlsberg CEO Boils Down to Irritation
Carlsberg's chief executive sent broadsides against agriculture, and more of them can come from other business bosses, believes Kresten Schultz Jørgensen, SJ&K.
Does Voice Still Have a Place in the Digital Age?
In days past, when all communication was purely analog, one had to physically stand up and speak out to be heard by a larger audience. Those days are over. Now, we sit behind individual screens to communicate and debate, mostly through brief texts because speed is of the essence. And when it comes to expressing emotions, we often resort to emojis, as language alone doesn't seem to suffice anymore.
In this podcast, Merete Nørgaard speaks with Kresten Schultz Jørgensen—a director, communication advisor, debater, and author—about whether voice still plays a role in crafting communication strategies today, and whether it's even considered in our strategic thinking.
Crises Com
The Nordic Waste case marks a pivotal moment in defining future environmental responsibility and will likely feature in history books as a new type of crisis. It raises critical questions about who is accountable for environmental cleanup. This case underlines the need for clearer legal and political frameworks, as current guidelines are inadequate. The handling of the situation by Randers Municipality, the government, and the parliament has demonstrated significant inconsistencies and indecisiveness, spotlighting the challenges in managing environmental issues efficiently.
Russian Headache
Ester Baiget faces a complex challenge after inheriting a "Russian headache" linked to the ongoing integration of Novozymes and Chr. Hansen. Despite Chr. Hansen's continued sales in Russia, Baiget emphasizes the need for a thorough evaluation of their market strategy there. She points out the different industries served by each company, highlighting the specific solutions provided by Novozymes that extend the shelf life of dairy products—a critical contribution that cannot be overlooked.
Kresten Schultz Jorgensen advises Baiget to resolve this dilemma swiftly to maintain trust and support from investors and employees. He stresses the importance of clear corporate stances in today's politically charged economic environment to avoid potential setbacks.
Urgency over Purpose
In a world craving authenticity, businesses face a new imperative: earning trust beyond mere profit. It's a call to action, elevating purpose to forge genuine connections.
The Need for Speed?
Apparently, Denmark is lagging in digital commerce, cybersecurity, and innovation. It's time to rethink our pace for meaningful progress.
Kommunikationsforum about ethics 2024
Kresten Schultz Jørgensen speaks to Kommunikationsforum about ethics and geopolitics in 2024.
Podcast
Communication in its purest form means community - and in the latest episode of the podcast Design Kan with Kresten Schultz Jørgensen, focus is on particularly that concept. Kresten Schultz Jørgensen is a writer, adviser and communications expert. With over 30 years of experience in politics, business development and strategic communication, we talk about the common thread in his career, which spans far and wide. It's about communication and conversation. About gathering its stakeholders in a community in the conversation. Regardless of whether it is as marketing director at Det Kongelige Teater or as founder of the PR company LEAD Agency and the consulting company Oxymoron.
Buzz or Business?
Let's get a banality out of the way: It is essential for every top manager and every company to be future-oriented. To adapt to the changing circumstances. New demands in the market, new technologies, new legislation, new cultural currents or suddenly emerging competitors. No one wants to die like Kodak, who didn't see digitalization. That is the classic case. But it's not good to look into chaos either. Running after random buzzwords and exciting futurists is a waste of time. And it's downright stupid to throw away all the eggs you have in your hand to grab some new ones that might not even be worth grabbing.