Exploring Our Media Presence

Influencers blur the line between marketing and authenticity, eroding trust, transparency, and professionalism in the industry.

Danish firms adapt to Trump-era uncertainty with flexible strategies.

Modern leaders balance strength and empathy, meeting employee demands for inclusion, dialogue, and authenticity.

Toms’ 'Boomer Translate' campaign bridges generations with humor and insight. Kresten praises its creative risk and legacy…

Leaders should harness disagreement—productive, value-based, even challenging—to strengthen their organizations. Read Kresten's latest Børsen column for insights on facilitating constructive conflict.

Quick fixes erode brand trust. Long-term strategy builds true consumer loyalty and emotional relevance. Read Kresten’s latest column in K-Forum for deeper insights.

Grateful to Børsen for a thoughtful panel on leadership dilemmas, from loyalty to personal branding, with insights from top experts Claus Richter and Pernille Steen Pedersen and Kresten from SJ&K.

Reverting to the Lauritz.com name might bring brand recognition, but it’s a double-edged sword, warns Kresten Schultz Jørgensen.

Kresten Schultz-Jørgensen is challenging conventional ideas of growth at SJ&K. Instead of chasing numbers, the focus is on qualitative growth through select projects, professional curiosity, and innovation.

Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.

Carlsberg's chief executive sent broadsides against agriculture, and more of them can come from other business bosses, believes Kresten Schultz Jørgensen, SJ&K.

In days past, when all communication was purely analog, one had to physically stand up and speak out to be heard by a larger audience. Those days are over. Now, we sit behind individual screens to communicate and debate, mostly through brief texts because speed is of the essence. And when it comes to expressing emotions, we often resort to emojis, as language alone doesn't seem to suffice anymore.

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In this podcast, Merete Nørgaard speaks with Kresten Schultz Jørgensen—a director, communication advisor, debater, and author—about whether voice still plays a role in crafting communication strategies today, and whether it's even considered in our strategic thinking.

The Nordic Waste case marks a pivotal moment in defining future environmental responsibility and will likely feature in history books as a new type of crisis. It raises critical questions about who is accountable for environmental cleanup. This case underlines the need for clearer legal and political frameworks, as current guidelines are inadequate. The handling of the situation by Randers Municipality, the government, and the parliament has demonstrated significant inconsistencies and indecisiveness, spotlighting the challenges in managing environmental issues efficiently.

Ester Baiget faces a complex challenge after inheriting a "Russian headache" linked to the ongoing integration of Novozymes and Chr. Hansen. Despite Chr. Hansen's continued sales in Russia, Baiget emphasizes the need for a thorough evaluation of their market strategy there. She points out the different industries served by each company, highlighting the specific solutions provided by Novozymes that extend the shelf life of dairy products—a critical contribution that cannot be overlooked.

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Kresten Schultz Jorgensen advises Baiget to resolve this dilemma swiftly to maintain trust and support from investors and employees. He stresses the importance of clear corporate stances in today's politically charged economic environment to avoid potential setbacks.

In a world craving authenticity, businesses face a new imperative: earning trust beyond mere profit. It's a call to action, elevating purpose to forge genuine connections.

Apparently, Denmark is lagging in digital commerce, cybersecurity, and innovation. It's time to rethink our pace for meaningful progress.

Kresten Schultz Jørgensen speaks to Kommunikationsforum about ethics and geopolitics in 2024.

Communication in its purest form means community - and in the latest episode of the podcast Design Kan with Kresten Schultz Jørgensen, focus is on particularly that concept. Kresten Schultz Jørgensen is a writer, adviser and communications expert. With over 30 years of experience in politics, business development and strategic communication, we talk about the common thread in his career, which spans far and wide. It's about communication and conversation. About gathering its stakeholders in a community in the conversation. Regardless of whether it is as marketing director at Det Kongelige Teater or as founder of the PR company LEAD Agency and the consulting company Oxymoron.

Let's get a banality out of the way: It is essential for every top manager and every company to be future-oriented. To adapt to the changing circumstances. New demands in the market, new technologies, new legislation, new cultural currents or suddenly emerging competitors. No one wants to die like Kodak, who didn't see digitalization. That is the classic case. But it's not good to look into chaos either. Running after random buzzwords and exciting futurists is a waste of time. And it's downright stupid to throw away all the eggs you have in your hand to grab some new ones that might not even be worth grabbing.

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