LEO Pharma: Strategic Branding in a Regulated Industry
In short
LEO Pharma is a global, Denmark-based pharmaceutical company with a clear ambition: to improve the lives of people with skin conditions. As the company enters a new strategic phase, it is focused on building a stronger, more forward-looking brand in a highly regulated market.
Project details
SJ&K supports LEO Pharma with strategic branding and communication advisory. In close collaboration with leadership and the communications team, we help articulate a brand narrative that unites the company’s scientific legacy with its new direction. Our work includes positioning, stakeholder insights, and message development–crucial in an industry where credibility and differentiation are everything. By aligning strategy, identity, and communication, we help ensure that LEO Pharma’s story resonates internally and externally, and reflects its role in shaping the future of dermatological care.