Projects

Føtex is one of Denmark's largest supermarket chains, with a long-term ambition to play an active part in improving the way Danes eat. As the chain prepared to extend its brand platform beyond marketing, SJ&K advised on the public dimension of the work: the choices, the alliances and the readiness required to turn a commercial platform into a story that belongs in the wider conversation about food.

KVUC operates in an education landscape undergoing fundamental reform, where institutional structures, target groups, and established categories are being reshaped. SJ&K supported KVUC in defining a clearer position for the institution – developing seven strategic frames that connect identity, academic ambition, culture, societal value, and communication, and give leadership a shared language for navigating change.

Halsnæs Municipality has a clear ambition for its future. But turning ambition into action requires difficult political choices particularly when development, nature, local communities, and economic sustainability pull in different directions. SJ&K supported the municipality in creating a shared framework for responsible development and political prioritization.

DanPilot is Denmark’s state-owned pilotage company, safeguarding vessels and the marine environment in one of the world’s busiest maritime regions. Operating at the intersection of safety, public responsibility, regulation, and commercial competition, DanPilot is undergoing a strategic and organisational transformation. SJ&K supports the CEO and leadership team with strategy, leadership, corporate affairs, and communication – helping translate strategic ambition into organisational direction and external positioning.

Microsoft Denmark operates in a context where digital infrastructure, security, and sovereignty have become central societal concerns. Through a strategic narrative anchored in resilience, the organization clarifies its role as a long-term partner in a rapidly changing landscape.

Context& is a Nordic Microsoft partner built on the merger of two leading consultancies and one product house. With deep expertise across cloud, data, AI, and project and portfolio management (PPM), the company helps organizations turn complex technology into tangible business outcomes. SJ&K supported Context& in developing its narrative and leadership communication, positioning it as the most trusted Microsoft AI advisor in the Nordics.

UC SYD (University College of Southern Denmark) is a key institution in the Danish welfare system, educating teachers, nurses, social educators, and other professionals “with head, hand, and heart,” and connecting practice-based teaching, applied research, and lifelong learning in close partnership with municipalities, hospitals, schools, and care institutions.

Djurslands Udviklingsråd (DUR) brings together businesses, organizations, and municipalities to strengthen development across Djursland. As the council prepared for a new mandate, SJ&K provides support in the process leading to the evaluation and future direction of DUR.

Norddjurs Kommune is committed to strengthening local business development and building on its existing strengths. Together with political and administrative leadership, SJ&K contributes to a process that helps set direction for future initiatives supporting growth and sustainability.

The City Architect of Copenhagen plays a central role in shaping how the capital evolves at the intersection of social, environmental, and architectural expectations. SJ&K provides general advisory support that helps frame the role and strengthen its communicative reach.

Open Entrepreneurship connects researchers with seasoned entrepreneurs to turn ideas into startups. SJ&K supported their political positioning, helping secure OE’s role as a key national driver of innovation and commercialization.

Campus Bornholm brings together nearly all educational activity on the island, housing thousands of students and a unique alliance of institutions. It’s more than a school–it's the educational heart of Bornholm.

True North empowers individuals and organizations through self-leadership, offering deep personal development rooted in behavioral insight and practical tools. The mission: to inspire sustainable change–at work and in life.

GLOBSEC is one of Europe’s leading think tanks focused on democracy, geopolitics, and security. As part of its strategy to strengthen its relevance in the Nordic region, GLOBSEC has partnered with SJ&K for strategic positioning and stakeholder engagement.

LEO Pharma is a global, Denmark-based pharmaceutical company with a clear ambition: to improve the lives of people with skin conditions. As the company enters a new strategic phase, it is focused on building a stronger, more forward-looking brand in a highly regulated market.

SJ&K helps Energy Transition Minerals (ETM) navigate the complex stakeholder landscape for Greenland’s Kvanefjeld Project, ensuring transparent public affairs, media engagement, and political alignment. Our tailored communication strategy builds trust, strengthens investor confidence, and positions ETM as a key supplier of critical minerals essential for the green transition.

Rønne Havn is a pivotal maritime hub in the Baltic Sea, connecting Denmark to global markets and fostering regional growth. As a strategic base for offshore wind projects and a driver of Bornholm’s development, the port blends sustainability and innovation to strengthen its position as a leader in the green transition.

Kirppu, Denmark’s largest second-hand flea market chain, champions the circular economy with its innovative platform. Offering organized, hassle-free spaces for sellers and unique finds for buyers, Kirppu promotes sustainability by reducing waste and encouraging reuse, redefining the second-hand shopping experience.

Ellegaard Group is Denmark’s leading supplier of custom-made components for conveyors and handling systems. With cutting-edge technology and a nationwide service network, the company delivers tailored drum motors and spare parts to diverse industries, ensuring optimal material flow and operational efficiency.

Much More Water combines Danish design with cutting-edge technology to deliver innovative water solutions. Focused on sustainability and efficiency, the company provides advanced filtration and purification systems for homes and industries, addressing global water scarcity and pollution. Their mission is to transform water management, ensuring cleaner, safer water for everyone.

Bornholm’s natural beauty, vibrant culture, and welcoming communities make it a top destination for travelers seeking authenticity and charm. Through a new communication strategy crafted with SJ&K, Destination Bornholm strengthens its mission to showcase the island’s exceptional experiences and sustainable tourism vision, enhancing Bornholm’s reputation as a must-visit Nordic gem.

SJ&K collaborated with DJØF Forlag to explore how AI can improve their publishing workflows. Through a tailored workshop, we demonstrated how tools like ChatGPT can streamline writing, improve text quality, and support creative development. Beyond the workshop, we provided strategic guidance on integrating AI into everyday processes, from plagiarism detection to proofreading, helping DJØF Forlag stay ahead in an evolving industry.

Table Tennis Denmark is working with SJ&K to redefine their brand and communication strategy, aiming to increase the visibility of table tennis and engage both current and potential members. Our strategy is designed to position the sport as an inclusive and dynamic activity that promotes physical and mental well-being. By strengthening partnerships and boosting grassroots engagement, we’re helping Bordtennis Danmark make table tennis a central part of Danish life.

Millum, the leading, digital procurement platform for hotels, restaurants, and canteens in the Nordics, is expanding into Europe with a new European Narrative. Tailored to support their growth strategy, this narrative integrates local market insights to ensure sustainable and efficient solutions resonate across diverse European markets.

Altid Energi is Denmark's first fee-free electricity provider, founded in 2024 by Werner Valeur and Michael Sørensen. The company offers electricity at wholesale prices, without hidden fees, positioning itself as a transparent alternative in a market traditionally marked by complexity and surcharges.

Following the successful merger of DM and Kommunikation & Sprog, DM Kommunikation was established as a prominent sector branch. This new entity needed a strategic narrative to consolidate its identity and reinforce its position in the market.

Skoletjenesten connects schools with cultural institutions, enhancing educational experiences through innovative partnerships.

Transforming lives through education, health, and empowerment, Plan Børnefonden creates opportunities for children and youth globally.

Promoting social responsibility, Fonden for Socialt Ansvar enhances community well-being through impactful initiatives.

Funding sustainable innovation, C4IF drives growth and positive societal change through impactful projects.

Amplifying Færchfonden’s pivotal role in fostering regional growth and development in North West Jutland.

Bolstering Naviair’s industry presence and streamlining its messaging across European air traffic networks.

The Global Wind Organization is partnering with SJ&K to transform its stakeholder engagement approach, aiming to revolutionize its communication and outreach effectiveness.

KAB is pioneering affordable housing in Copenhagen, weaving community, sustainability, and innovation into the fabric of urban living.

At the forefront of sustainable architecture, Schmidt Hammer Lassen crafts spaces that resonate with community, clarity, and environmental respect.

Kvadrant leads the charge in business consultancy, blending strategic acumen with actionable insights to drive transformative outcomes.

Les Deux stands at the crossroads of urban sophistication and casual elegance, reimagining menswear with a timeless approach.

Liewood redefines children's essentials, merging Scandinavian design with playful practicality in an eco-conscious spirit.

In Kolding, cultural heritage and modern ambitions converge, shaping a vibrant community poised for a transformative narrative journey.

Holbøll, a major Danish construction contractor with more than 75 years of history, specializes in infrastructure projects related to energy, supply, transport, and construction. Known for finding simple solutions to large and complex projects.

Through education, advocacy, and collaboration with municipalities and other NGOs, Psykiatrifonden advocate for better conditions for psychiatry in the short and long term.

Rosan Bosch Studio designs with a people-first approach employing colors, materials, textures, and light to design playful environments that foster creativity and innovation.

In Denmark, the food sector is more than just an industry; it's an identity deeply rooted in the country's history.

"Conversations Unscripted" by Microsoft aims to close the tech industry's gender gap, focusing on empowering women and fostering inclusive discussions. The initiative produces a report offering solutions for improving workforce gender balance and advocating for systemic changes in tech. An event was held in Denmark on December 18, 2023.