We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
Resilience as Direction
A reflection on narrative as a leadership tool under pressure: In our conversation with Mette Kaagaard, CEO of Microsoft Denmark & Iceland, it becomes clear that a strategic narrative is not about branding, but about responsibility. In a time marked by cyber threats, geopolitics, and AI, concepts like resilience and digital sovereignty turn into concrete principles for action. The narrative is not layered on top of strategy – it defines mandate, priorities, and limits. When complexity intensifies, narrative is no longer decoration. It is direction.
Ørsted Job Posting Signals New Demands on Communications Leaders: You Must Advise on Everything from Business to Bad Breath
In Kforum, Kresten Schultz Jørgensen comments on Ørsted’s recent job posting for a Head of Global Media Relations and what it reveals about the evolving mandate of communications leaders. The role reaches beyond media relations toward the position of trusted advisor at the core of executive decision-making. “The shift is from working with messages to working with decisions,” he observes. The communications leader is no longer confined to execution but participates in shaping direction. The decisive factor is not the title, but whether top management experiences that the advisor strengthens its judgement. The role requires professional breadth and social competence: presence, courage and robustness – the ability to deliver difficult messages and offer genuine counterplay. In a media-saturated society, leadership itself is increasingly communicative, placing communications at the heart of strategy.
Who Does the CEO Dare to Let All the Way In?
In a Børsen op-ed, our CEO Kresten Schultz Jørgensen reflects on a growing leadership dilemma: In an age of dashboards, governance models, and constant public exposure, who does the top executive turn to when doubt sets in – before the decision is made? Kresten argues that modern leaders rarely lack data or analysis. What they lack is a confidential space – a trusted relationship where power can be examined without performance, and doubt can be voiced without weakening authority. “In a performative age, it is not the courage to communicate that matters most,” he writes, “but the courage to be contradicted.” The real test of leadership, he concludes, is not whether CEOs have advisors – but whether they have one who is free enough to say what they may not want to hear, and whether they are strong enough to listen.
Communication in the Age of Consequences
In 2026, communication is no longer a safe space. Familiar tools still exist, but the context has changed: ESG is politicised, AI reshapes the craft itself, branding is squeezed between sameness and scrutiny, and every position has a price. Communication isn’t just about saying the right thing – it’s about standing by what’s said when the pressure hits. The real challenge now isn’t formulation, but judgement. And the departments that succeed won’t be the loudest – but the ones that know when to speak, when to hold back, and how to carry consequence.
Resilience as Direction
A reflection on narrative as a leadership tool under pressure: In our conversation with Mette Kaagaard, CEO of Microsoft Denmark & Iceland, it becomes clear that a strategic narrative is not about branding, but about responsibility. In a time marked by cyber threats, geopolitics, and AI, concepts like resilience and digital sovereignty turn into concrete principles for action. The narrative is not layered on top of strategy – it defines mandate, priorities, and limits. When complexity intensifies, narrative is no longer decoration. It is direction.
AI, Creativity, and the Danish Exception
AI is already transforming sectors like healthcare, logistics, and analysis – freeing up time, reducing errors, and boosting efficiency. But in creative work, something else is at stake. Here, the issue isn’t how fast we adapt – but what we risk losing when speed and streamlining replace friction, slowness, and judgment. Denmark has long punched above its weight creatively – not by scaling content, but by investing in conditions that made originality possible. As AI enters the cultural sector, the real question isn’t how well we use it. It’s whether we’re still willing to protect the systems that make creativity more than content.
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Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
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Featured podcasts
Media, Power and Provocation on Q&CO
In conversation with Henrik Qvortrup, Kresten Schultz Jørgensen tackles media responsibility, image ethics, and the price of silence.
Media, Power and Provocation on Q&CO
Leadership Nuances Unpacked
Grateful to Børsen for a thoughtful panel on leadership, from loyalty to personal branding, with insights from top experts Claus Richter and Pernille Steen Pedersen and Kresten from SJ&K.
Leadership Nuances Unpacked
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence? Kresten comments in this podcast.
Was it cynical spin when the owning family behind Nordic Waste finally broke their silence?
Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
The Year That Was. And What Comes Next.
The Year That Was. And What Comes Next.
In Praise of Good Language
In Praise of Good Language
AI and the Age of Strategic Nonsense
AI and the Age of Strategic Nonsense
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
