We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.

Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
Trumpism Is Not One Thing - It’s Six
Trumpism is often misread as a singular movement – either an authoritarian drift, a media phenomenon, or the outcry of disillusioned voters. But this narrow framing misses the real danger: Trumpism is not one thing. It’s a set of overlapping forces – each strategically incoherent, yet systemically powerful. Trumpism isn’t just an American spectacle; it reshapes alliances, market rules, and the very assumptions of democratic governance. To understand Trumpism – and prepare for its global consequences – we need to see it for what it is: a multifaceted political technology.
Trumpism Is Not One Thing - It’s Six
Trumpism is often misread as a singular movement – either an authoritarian drift, a media phenomenon, or the outcry of disillusioned voters. But this narrow framing misses the real danger: Trumpism is not one thing. It’s a set of overlapping forces – each strategically incoherent, yet systemically powerful. Trumpism isn’t just an American spectacle; it reshapes alliances, market rules, and the very assumptions of democratic governance. To understand Trumpism – and prepare for its global consequences – we need to see it for what it is: a multifaceted political technology.
Analysis: Measurement That Makes a Difference
Far too many communication evaluations stop at visibility – but that’s not where the real value lies. In this analysis, we map out the most common mistakes and barriers in evaluation work: from an overemphasis on quantitative data to a lack of connection between measurements and business objectives. Based on research, interviews, and industry insights, we present five recommendations that elevate measurement from a chore to a strategic management tool. Because when communication is meant to shift behavior and strengthen the brand, it requires goals that truly matter.
Denmark State of Mind
What does a small country owe the world? In a time of ideological extremes and tribal politics, Denmark offers something quietly radical: case-by-case thinking, civic trust, and a refusal to play the global game of dominance. Inspired by Janan Ganesh’s recent Financial Times column, here’s a reflection on what makes the Danish mindset so distinct – and why it matters now more than ever.
Our services are not a window of prototype products:
We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.

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Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
