Context&

When two consultancies and a specialized product house joined forces to create Context&, it wasn’t just a merger – it was a strategic decision to combine complementary strengths: deep cloud and AI expertise, software innovation, and advanced project and portfolio management capabilities. The ambition was to build a Nordic company that connects technological excellence with a distinctly human approach to collaboration and problem-solving.

Context& helps private and public organizations across the Nordics unlock the potential of AI and cloud technologies – safely, responsibly, and with measurable business value. Over the past year, the company has sharpened its industry focus, aligning its expertise more closely with the specific challenges of sectors such as manufacturing, energy, and public services. This shift ensures that solutions are not only technically sound but contextually relevant and business-ready.

SJ&K’s work focused on shaping the shared story of the new company – translating the founders’ vision into a coherent brand narrative and leadership voice. Together, we defined a clear purpose, articulated the strategic ambition to become the most trusted Microsoft AI advisor in the Nordics, and developed a communication framework that unites the company’s leaders, culture, and market presence.

Today, Context& stands as a unified Nordic practice with a strong internal culture built on trust and shared responsibility – and an external position anchored in delivering AI-driven solutions with human depth, operational excellence, and sector-specific relevance. The merger has evolved into a model of how trust-based leadership and technological expertise can shape the next generation of digital consulting.