Grundfos
In short
As a global company operating at the intersection of water, climate, technology and society, Grundfos increasingly navigates issues that extend beyond traditional business boundaries. In a long-standing collaboration, SJ&K provides strategic communication counsel to Grundfos across a range of contexts – helping create clarity and coherence around complex strategic and societal agendas, and strengthening the connection between the company’s priorities, perspectives and communication.
Project details
For a global company such as Grundfos, communication increasingly takes place in a landscape where business, politics and society are closely intertwined.
Geopolitical fragmentation, shifting societal expectations, climate change and technological development all affect the conditions in which the company operates. At the same time, Grundfos has a distinct role in some of the defining questions of our time – not least around water, climate and energy, and technology and innovation.
This places particular demands on Corporate Affairs. Different perspectives need to be brought together across functions and geographies. Complex developments need to be interpreted in relation to the business. And communication needs to remain clear and coherent even as the context changes.
SJ&K works with Grundfos as an ongoing strategic communication partner across a range of situations and agendas. Rather than approaching these as isolated communication tasks, the collaboration centres on understanding what is at stake, establishing a clear strategic perspective and translating complexity into communication that makes sense both within the organisation and in the world around it.
An important part of the work is therefore to create connections: between societal developments and business priorities, between different parts of the organisation, and between Grundfos’ expertise and the conversations in which the company has something meaningful to contribute.
The collaboration supports Grundfos in navigating an increasingly complex communication landscape with greater clarity and coherence – while retaining the flexibility required when the conditions themselves continue to change.