We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
From Text to Trust – Why the Voice Now Matters More
Writing was once the gold standard for credibility. But in a world flooded with auto-generated text, trust is migrating elsewhere – toward presence, tone, and the human voice. Today, we listen for meaning more than we read for proof. Authority is no longer built in documents, but in dialogue. And as writing becomes frictionless, speaking becomes the real differentiator. In meetings, in leadership, in culture – what you say, how you say it, and when you choose to pause, now matters more than ever.
The Consultants We Love to Hate – and May Need More Than Ever
In Børsen, our CEO Kresten Schultz Jørgensen argues that consultants are far more than a punchline – they are society’s early warning system. In a world where geopolitics shifts like sandbanks, supply chains twist, regulation rises like a tide, and AI transforms work faster than legislation can follow, consultants detect the weak signals long before organisations feel the tremors. Kresten highlights three overlooked roles: consultants as seismographs, sensing strategic shifts early; as knowledge brokers, moving insights across sectors at a pace internal systems cannot match; and as truth-tellers, able to say what insiders cannot. In an age defined by complexity, he writes, the real risk is not what consultants cost – but what it costs not to listen to them.
Novo Employees Will Feel Stung by the Doustdar Interview – “And That’s the Point,” Says Communications Advisor
In Kforum, our CEO Kresten Schultz Jørgensen explains how Novo Nordisk’s new top executive, Mike Doustdar, is using communication as a deliberate lever for cultural change. According to Kresten, Doustdar’s messaging signals a strategic break from a traditional pharma culture toward one that is “faster, more commercial, and more outspoken.”
Kresten describes Doustdar’s approach as autocommunication – speaking publicly about internal changes before the organisation itself has fully absorbed them. It is, he notes, an “extremely effective and extremely cool form of communication” and here with the attention to push employees to question existing habits and accelerate transformation.
When Ethics Becomes Strategy – and Strategy Becomes Identity
Novo Nordisk no longer whispers Nordic values into a global storm. It speaks with force, fluency – and intent. What once felt like quiet integrity now looks more like calculated positioning. But when ethics becomes strategy, and restraint becomes rhetoric, something deeper shifts. Novo is changing. And perhaps that’s inevitable. But the question remains: in the race to win globally, can you hold onto the roots that once made you different?
From Text to Trust – Why the Voice Now Matters More
Writing was once the gold standard for credibility. But in a world flooded with auto-generated text, trust is migrating elsewhere – toward presence, tone, and the human voice. Today, we listen for meaning more than we read for proof. Authority is no longer built in documents, but in dialogue. And as writing becomes frictionless, speaking becomes the real differentiator. In meetings, in leadership, in culture – what you say, how you say it, and when you choose to pause, now matters more than ever.
Forget the Experiments: AI Demands Leadership, Not More Side Projects
AI isn’t lacking in hype – or pilot projects. What’s missing is leadership. Until executives take charge, AI will remain a tool for marginal gains rather than meaningful transformation. In boardrooms across industries, the same mistake repeats: a scattershot of pilots with no real strategy, no clear bets, and no plan for reinvestment. The result? Cosmetic wins, shallow savings – and growing fatigue. But the promise of AI isn’t efficiency. It’s reinvention. Leaders who treat it as a core driver – not a departmental toy – have the chance to unlock something bigger: not smaller teams, but smarter organisations. Not automation for its own sake, but time and energy for what truly matters.
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We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
And then we find what you truly need.
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Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
The Trouble with Work
The Trouble with Work
Featured podcasts
Portrait of Kresten Schultz-Jørgensen
Communication in its purest form means community - and in the latest episode of the podcast Design Kan with Kresten Schultz Jørgensen, focus is on particularly that concept. Kresten Schultz Jørgensen is a writer, adviser and communications expert. With over 30 years of experience in politics, business development and strategic communication, we talk about the common thread in his career, which spans far and wide. It's about communication and conversation. About gathering its stakeholders in a community in the conversation. Regardless of whether it is as marketing director at Det Kongelige Teater or as founder of the PR company LEAD Agency and the consulting company Oxymoron.
Portrait of Kresten Schultz-Jørgensen
Does Voice Still Have a Place in the Digital Age?
In days past, when all communication was purely analog, one had to physically stand up and speak out to be heard by a larger audience. Those days are over. Now, we sit behind individual screens to communicate and debate, mostly through brief texts because speed is of the essence. And when it comes to expressing emotions, we often resort to emojis, as language alone doesn't seem to suffice anymore.
Does Voice Still Have a Place in the Digital Age?
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
