Our perspectives
In our Perspectives, we take a curious peek at the world we live and work in. Our analyses and articles take on various aspects of contemporary world, aiming – frankly - to stimulate critical thinking and broaden perspectives on complex issues.
AI and Ethics: Navigating Risks in the Age of Innovation
As AI reshapes industries in Denmark, companies face significant ethical and regulatory challenges. At SJ&K, we help businesses balance compliance with societal expectations, ensuring their AI systems are both responsible and trustworthy. This perspective outlines how companies can operationalize AI ethics to mitigate risks and drive innovation responsibly.
AI between Freedom and Formulas
AI's capacity to manage details and specifics transforms strategy, management, and communication. By embracing the paradox of "Freedom and Formulas," AI enables businesses to navigate complexity, fostering creativity, adaptability, and personalized engagement.
Methodology Insights: How to Avoid the Buzzword Trap and Focus on What Matters
Adaptation is crucial. Avoid wasting resources by focusing on impactful trends, not buzzwords. Learn how to identify and prioritize key changes.
Counting What Matters
In today's data-driven world, we often find ourselves measuring everything because technology allows it. However, the real challenge lies in understanding what truly matters and measuring that effectively. Through practical solutions and a straightforward model, we focus on setting meaningful goals and achieving efficiency without sacrificing the essence of what matters most.
The Enduring Relevance of "On Bullshit”
Nearly forty years ago, philosopher Harry G. Frankfurt's essay "On Bullshit" brought a serious analysis to a pervasive issue. With the rise of the internet and the attention economy, Frankfurt's insights on misinformation, fake news, and societal impact are more relevant today than ever.
The Blind Spot – How Do We Organize Our Communication Work?
Effective communication hinges on clear organization. By defining structures, roles, and processes, we ensure our work integrates seamlessly into company operations, delivering consistent value.
Radical Acts of Politeness
In a world where incivility seems to be on the rise, politeness stands as a radical and transformative act.
Rethinking Crisis Communication: Abandon the Pursuit of Control
Explore the shift from traditional crisis communication strategies towards a more open, trust-based approach in the blog "Rethinking Crisis Communication: Abandon the Pursuit of Control." This piece challenges the century-old premise that corporate communication must control the narrative to avoid losing grip, advocating instead for transparency and honesty to foster genuine engagement and trust.
From Digital Dream to Disillusionment: The Internet's Promise and Peril
Thirty years ago, the Internet was heralded as a beacon of global unity and democracy. Today, it's a battleground of monetization and misinformation, with social platforms turning into digital arenas more concerned with profits than community-building. How did our digital utopia drift so far astray?
Corporate Political Responsibility: Navigating the New Era of Business Sustainability
In a world where businesses face pressure to go beyond profit, Corporate Political Responsibility (CPR) offers a strategic path towards genuine sustainability and political engagement.
Embracing the Slow Lane: The Power of Pause in a World Obsessed with Speed
In a world addicted to speed, a growing movement seeks balance, challenging the rush with a call for meaningful, deliberate change.
The Virtues of Reading
The transformative power of literary reading. Fiction enriches our empathy, understanding, and mental well-being through a deeply personal journey.
Empowering the Green Revolution: Crafting Denmark's Climate Vision
Who makes a change? We need to unify and act decisively, leveraging our collective strength for a sustainable future through shared national effort and innovation.
Linguistic streamlining
It is smart to design a boat so that it has the least possible resistance through the water. The Vikings gave their ships a smooth, elongated shape, reminiscent of a drop. And then they passed the word on, streamlining.
Buzzwords or Business?
In a world of buzzwords, a lot of resources are wasted today on looking for the wrong buzzwords. So how do you find the relevant trends?
Branding Redefined
In today's rapidly evolving marketplace, traditional branding strategies focused solely on emotional connections are no longer sufficient. When we looker deeper into the concepts of 'love' and 'purpose,' inspired by thought leaders like Kevin Roberts and Simon Sinek, we uncover a deeper layer essential for the modern brand: trust. In an era marked by skepticism and information overload, trust emerges as the cornerstone of brand strategy.
Transit
No Man's Land carries a unique intensity: it's the transition between what was and what's to come. Picture a train station in the quiet of the morning or an empty office space, devoid of furniture. This transition can be tangible or intangible, involving a single individual surrounded by nothing but new possibilities, or it could concern an entire society navigating political decisions and the standstill brought on by pandemics.