We create positive change by connecting separate worlds. Can’t think of a better reason to be in business.
Combining perspectives from different places – identifing strategies, positions and ideas that may surprise you
Analyses and Insights. What we read and write, share and think about
AI Will Not Dehumanize Organizations. It Will Flatten Them
The real risk of AI isn’t cold efficiency. It’s quiet sameness. When language is streamlined, disagreement fades, and decisions speed up without pause, something important gets lost. Not presence. But edge. As organizations embrace AI, the challenge isn’t to protect the human – it’s to protect the friction that makes judgment possible. Because when everything sounds reasonable, it takes leadership to say no. And when everything moves faster, it takes courage to slow down.
AI Won’t Dehumanize Organizations – But It May Make Them Avoid Conflict
In a Børsen op-ed, our CEO Kresten Schultz Jørgensen argues that the real risk of AI in organizations is not necessarily a loss of empathy or creativity, but a loss of disagreement. While AI promises speed, efficiency, and smoother decision-making, it can quietly remove the friction, resistance, and professional debate where judgment and responsibility are forged. Drawing on research and Danish organizational culture, Kresten warns that AI can become a convenient substitute for leadership – flattening authority, accelerating decisions, and masking power behind dashboards and “governance.” His conclusion is clear: AI does not require faster implementation or more tools, but leaders willing to carry tension, protect professional disagreement, and ensure that efficiency never silences judgment.
Why Writing Columns Is Professional Training – Not a Business Model
In Kforum, our CEO Kresten Schultz Jørgensen explains why he regularly writes columns for Dagbladet Børsen without financial compensation. For Kresten, writing is not a marketing tactic or a sales channel, but a form of professional training – “practice with the lights on”. Kresten stresses that independence matters: not being paid creates freedom to write honestly and without agenda. While the columns may give readers a sense of his integrity and perspective, they are not designed to generate business. “Being a trusted advisor,” he notes, “is built over time – not through a single column.”
When Narratives Become Infrastructure
Narratives used to sit on top of strategy – a way to explain decisions, align messages, soften the edges. Not anymore. In today’s organisations, narrative is no longer just decoration but rather the infrastructure. A shared frame that holds identity together as facts fragment, time compresses, and change accelerates. When plans fail and data overwhelms, it’s not more information we need – it’s orientation. And the organisations that learn to narrate themselves well won’t just sound coherent. They’ll stay coherent.
AI Will Not Dehumanize Organizations. It Will Flatten Them
The real risk of AI isn’t cold efficiency. It’s quiet sameness. When language is streamlined, disagreement fades, and decisions speed up without pause, something important gets lost. Not presence. But edge. As organizations embrace AI, the challenge isn’t to protect the human – it’s to protect the friction that makes judgment possible. Because when everything sounds reasonable, it takes leadership to say no. And when everything moves faster, it takes courage to slow down.
Creativity After Efficiency – On AI, Creative Labour, and the Next Cultural Contract
A new tone has entered the culture. It’s helpful, fast, and flawlessly average. Generative AI can now do much of what once built creative careers – drafting, sketching, editing – in seconds. But what happens when the early steps disappear? When the road to mastery is automated away? Creativity won’t die. But it may become rarer, riskier, and more exclusive. This isn’t a just about tools – it’s about the terms. If we want real creativity tomorrow, we need to rethink the systems, incentives, and responsibilities we build around it today.
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We see who you are, your potential and probably also your limitations. We challenge you by connecting wisdom from politics, business and culture.
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Featured podcasts
Portrait of Kresten Schultz-Jørgensen
Communication in its purest form means community - and in the latest episode of the podcast Design Kan with Kresten Schultz Jørgensen, focus is on particularly that concept. Kresten Schultz Jørgensen is a writer, adviser and communications expert. With over 30 years of experience in politics, business development and strategic communication, we talk about the common thread in his career, which spans far and wide. It's about communication and conversation. About gathering its stakeholders in a community in the conversation. Regardless of whether it is as marketing director at Det Kongelige Teater or as founder of the PR company LEAD Agency and the consulting company Oxymoron.
Portrait of Kresten Schultz-Jørgensen
Does Voice Still Have a Place in the Digital Age?
In days past, when all communication was purely analog, one had to physically stand up and speak out to be heard by a larger audience. Those days are over. Now, we sit behind individual screens to communicate and debate, mostly through brief texts because speed is of the essence. And when it comes to expressing emotions, we often resort to emojis, as language alone doesn't seem to suffice anymore.
Does Voice Still Have a Place in the Digital Age?
Welcome to Tom & Kresten
An intellectual cushion room for those who care about communication – or are simply curious about the world.
Every month, two seasoned advisors meet at the mic to unpack what lies beneath the messages of the moment: big ideas, subtle trends, and timeless thinking.
We meet once a month. And we promise: it’s never boring. Just necessary. Tune in – and think along.
The Year That Was. And What Comes Next.
The Year That Was. And What Comes Next.
In Praise of Good Language
In Praise of Good Language
AI and the Age of Strategic Nonsense
AI and the Age of Strategic Nonsense
Frankly, we are very few people – and we take pride in keeping it that way. We call it the inverted pyramid.
We know politics, business and culture. We write books and read a lot. You probably know us already.
