Newsletter
Join our community and stay updated with inspiring stories, insights, and new perspectives.

March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #7 - Leadership when it really matters
Some times demand quick answers. Our times demand something different: That we dare to stand in the silence before the answer. That we can listen – not just to the market, but to what is at stake. Between people. Between institutions. Between generations.

Unbuzzed #6 - Education in a field of tension
There is a reason why we at SJ&K love working with education, research and knowledge so much. This is where a society is shaped in the meeting between people, structures and interests. It is about education and leadership. About ideology and innovation. About institutions that must educate and document – and companies that must attract students and collaborate with actors who often want very different things.

Unbuzzed #5 – Wow – what happened to sustainability?
For years, DEI was a given in strategies and annual reports. But when Trump shook the tree, the rhetoric fell from even the most progressive companies. It's not pretty if you believe in diversity - as we do. But perhaps there is also a lesson . Because it forces us to make DEI sharper, more honest and business-relevant. No more toasts - but initiatives that can withstand criticism. Read more about how we at SJ&K work with diversity, values and the core of the company - in analyses, cases and concrete efforts .

Unbuzzed #7 - Leadership when it really matters
Some times demand quick answers. Our times demand something different: That we dare to stand in the silence before the answer. That we can listen – not just to the market, but to what is at stake. Between people. Between institutions. Between generations.

Unbuzzed #6 - Education in a field of tension
There is a reason why we at SJ&K love working with education, research and knowledge so much. This is where a society is shaped in the meeting between people, structures and interests. It is about education and leadership. About ideology and innovation. About institutions that must educate and document – and companies that must attract students and collaborate with actors who often want very different things.

Unbuzzed #5 – Wow – what happened to sustainability?
For years, DEI was a given in strategies and annual reports. But when Trump shook the tree, the rhetoric fell from even the most progressive companies. It's not pretty if you believe in diversity - as we do. But perhaps there is also a lesson . Because it forces us to make DEI sharper, more honest and business-relevant. No more toasts - but initiatives that can withstand criticism. Read more about how we at SJ&K work with diversity, values and the core of the company - in analyses, cases and concrete efforts .

Join Our Community
Subscribe to our newsletter for the latest insights on leadership, innovation, and communication strategies.
Welcome and stay tuned for updates.