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March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #1 – Connecting Separate Worlds
Welcome to our world. SJ&K exists to create positive change by connecting separate worlds – business, politics, science and culture in meaningful communication. Advice and reflection. You can follow us here in our newsletter or on the website www.sj-k.dk . Now we begin, for real.

Unbuzzed #7 - Leadership when it really matters
Some times demand quick answers. Our times demand something different: That we dare to stand in the silence before the answer. That we can listen – not just to the market, but to what is at stake. Between people. Between institutions. Between generations.

Unbuzzed #6 - Education in a field of tension
There is a reason why we at SJ&K love working with education, research and knowledge so much. This is where a society is shaped in the meeting between people, structures and interests. It is about education and leadership. About ideology and innovation. About institutions that must educate and document – and companies that must attract students and collaborate with actors who often want very different things.

Unbuzzed #2 – Symmetry
Sustainability is about much more than charts. Sustainability is a mindset that creates symmetry between the environment, social responsibility and management for the well-functioning company. You look beyond price and short-term income. You focus on core problems, stakeholders and balance. Courage, imagination and analysis are also part of it. Simply put: Integrated ESG ensures long-term growth and a sustainable future. We take a look at the cases in this newsletter.

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