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March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #4 – It's that time of year…
… where we take stock. Then we must not, with all our might, give thanks for a 2024, where SJ&K came into being in wonderful premises, with a strong team and in a professional embrace with fifty customers across industries, sectors and agendas. You already know us, pretty well. Otherwise you wouldn't be reading these lines at all. But now that the opportunity is here, we would like to tell you a little more about why we were put into the world, and why we really want to continue and strengthen our relationship. After all, we were put into the world to make a difference. That's a little about it below.

Unbuzzed #3 – Efficiency and presence
We strongly believe that intelligent use of AI can combine efficiency with presence. Generative AI can automate routine tasks, analyze data and develop scenarios that free people from routine work – and give us new opportunities and, above all, time to be present, creative, reflective. This newsletter is about that. Efficiency and presence, at the same time.

Unbuzzed #2 – Symmetry
Sustainability is about much more than charts. Sustainability is a mindset that creates symmetry between the environment, social responsibility and management for the well-functioning company. You look beyond price and short-term income. You focus on core problems, stakeholders and balance. Courage, imagination and analysis are also part of it. Simply put: Integrated ESG ensures long-term growth and a sustainable future. We take a look at the cases in this newsletter.

Unbuzzed #7 - Leadership when it really matters
Some times demand quick answers. Our times demand something different: That we dare to stand in the silence before the answer. That we can listen – not just to the market, but to what is at stake. Between people. Between institutions. Between generations.

Unbuzzed #6 - Education in a field of tension
There is a reason why we at SJ&K love working with education, research and knowledge so much. This is where a society is shaped in the meeting between people, structures and interests. It is about education and leadership. About ideology and innovation. About institutions that must educate and document – and companies that must attract students and collaborate with actors who often want very different things.

Unbuzzed #7 - Leadership when it really matters
Some times demand quick answers. Our times demand something different: That we dare to stand in the silence before the answer. That we can listen – not just to the market, but to what is at stake. Between people. Between institutions. Between generations.

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