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March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #1 – Connecting Separate Worlds
Welcome to our world. SJ&K exists to create positive change by connecting separate worlds – business, politics, science and culture in meaningful communication. Advice and reflection. You can follow us here in our newsletter or on the website www.sj-k.dk . Now we begin, for real.

Unbuzzed #3 – Efficiency and presence
We strongly believe that intelligent use of AI can combine efficiency with presence. Generative AI can automate routine tasks, analyze data and develop scenarios that free people from routine work – and give us new opportunities and, above all, time to be present, creative, reflective. This newsletter is about that. Efficiency and presence, at the same time.

Unbuzzed #2 – Symmetry
Sustainability is about much more than charts. Sustainability is a mindset that creates symmetry between the environment, social responsibility and management for the well-functioning company. You look beyond price and short-term income. You focus on core problems, stakeholders and balance. Courage, imagination and analysis are also part of it. Simply put: Integrated ESG ensures long-term growth and a sustainable future. We take a look at the cases in this newsletter.

March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.

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