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March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #1 – Connecting Separate Worlds
Welcome to our world. SJ&K exists to create positive change by connecting separate worlds – business, politics, science and culture in meaningful communication. Advice and reflection. You can follow us here in our newsletter or on the website www.sj-k.dk . Now we begin, for real.

Unbuzzed #5 – Wow – what happened to sustainability?
For years, DEI was a given in strategies and annual reports. But when Trump shook the tree, the rhetoric fell from even the most progressive companies. It's not pretty if you believe in diversity - as we do. But perhaps there is also a lesson . Because it forces us to make DEI sharper, more honest and business-relevant. No more toasts - but initiatives that can withstand criticism. Read more about how we at SJ&K work with diversity, values and the core of the company - in analyses, cases and concrete efforts .

Unbuzzed #4 – It's that time of year…
… where we take stock. Then we must not, with all our might, give thanks for a 2024, where SJ&K came into being in wonderful premises, with a strong team and in a professional embrace with fifty customers across industries, sectors and agendas. You already know us, pretty well. Otherwise you wouldn't be reading these lines at all. But now that the opportunity is here, we would like to tell you a little more about why we were put into the world, and why we really want to continue and strengthen our relationship. After all, we were put into the world to make a difference. That's a little about it below.

March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.

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