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March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.
Unbuzzed #4 – It's that time of year…
… where we take stock. Then we must not, with all our might, give thanks for a 2024, where SJ&K came into being in wonderful premises, with a strong team and in a professional embrace with fifty customers across industries, sectors and agendas. You already know us, pretty well. Otherwise you wouldn't be reading these lines at all. But now that the opportunity is here, we would like to tell you a little more about why we were put into the world, and why we really want to continue and strengthen our relationship. After all, we were put into the world to make a difference. That's a little about it below.

Unbuzzed #3 – Efficiency and presence
We strongly believe that intelligent use of AI can combine efficiency with presence. Generative AI can automate routine tasks, analyze data and develop scenarios that free people from routine work – and give us new opportunities and, above all, time to be present, creative, reflective. This newsletter is about that. Efficiency and presence, at the same time.

Unbuzzed #2 – Symmetry
Sustainability is about much more than charts. Sustainability is a mindset that creates symmetry between the environment, social responsibility and management for the well-functioning company. You look beyond price and short-term income. You focus on core problems, stakeholders and balance. Courage, imagination and analysis are also part of it. Simply put: Integrated ESG ensures long-term growth and a sustainable future. We take a look at the cases in this newsletter.

Unbuzzed #5 – Wow – what happened to sustainability?
For years, DEI was a given in strategies and annual reports. But when Trump shook the tree, the rhetoric fell from even the most progressive companies. It's not pretty if you believe in diversity - as we do. But perhaps there is also a lesson . Because it forces us to make DEI sharper, more honest and business-relevant. No more toasts - but initiatives that can withstand criticism. Read more about how we at SJ&K work with diversity, values and the core of the company - in analyses, cases and concrete efforts .

Unbuzzed #4 – It's that time of year…
… where we take stock. Then we must not, with all our might, give thanks for a 2024, where SJ&K came into being in wonderful premises, with a strong team and in a professional embrace with fifty customers across industries, sectors and agendas. You already know us, pretty well. Otherwise you wouldn't be reading these lines at all. But now that the opportunity is here, we would like to tell you a little more about why we were put into the world, and why we really want to continue and strengthen our relationship. After all, we were put into the world to make a difference. That's a little about it below.

March 2026
Narratives have long been regarded as something that sits on top of strategy. A way to explain decisions. A way to bring messages together. At best, a way to create direction.

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